11 November 2025

'Join the G20 Women’s Shutdown!' - South African celebs go purple for GBVF shutdown

Photo Credit: Instagram/womenforchangesa

Johannesburg - In solidarity with the Women For Change (WFC) campaign against Gender-Based-Violence-and-Femicide (GBVF)in South Africa, the country's celebrities and ordinary citizens alike have teamed up on social media platforms to change their profile pictures to purple.

This move is in support of the women and the LGBTQIA+ community who have fallen victim to gender-based-violence-related crimes in South Africa.

According to Women For Change, 15 women in South Africa are being murdered every day and 117 women report GBVF cases to the police.

On the 21st of November - shortly before the highly anticipated G20 summit in South Africa - WFC has called on women and members of the LGBTQIA+ community to refrain from any form of economic participation in the country.

"We call on all women and members of the LGBTQIA+ community across South Africa to refrain from all paid and unpaid work in work places; universities and homes and to spend no money for the entire day to demonstrate the economic and social impact of their absence. Because until South Africa stops burying a woman every 2.5 hours, the G20 cannot speak of growth and progress," said the organisation.

It has called women and the LGBTQIA+ community to wear all black on the said day to symbolise the mourning of the lives lost due to GBVF and has urged them to join the 15 minutes of silence at 12 pm midday in honour of the women murdered every day in South Africa and to bring the country to a standstill.

The campaign is quickly gaining momentum from the likes of media personalities Bonang Matheba, Relebogile Mabotja, Manaka Ranaka, Lerato Kganyago, Somizi, Amanda Du Pont and international sensation Tyla amongst the rapidly growing numbers.

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